General Manager, Liberty Coca Cola New York City
About The Leader
About The Leader
Luiz is an experienced leader, who has served over 10 years in General Management positions. He led divisions and organizations to achieve high rates of growth based on strong sales performance and operational excellence.
His managerial strengths include transforming businesses, expanding a highly effective work culture, and forming international alliances to support the strategies and plans established for the organization.
Collier has extensive experience working with multinational high-speed consumer goods companies such as the bottling operations of Coca-Cola and Kirin.
"If you don't know what gives you passion and excitement, you have to continue to look for it. When you don't have it, you don't perform your best."
"If you don't know what gives you passion and excitement, you have to continue to look for it. When you don't have it, you don't perform your best."
Highlights
Ethics and Behaviors
"Culture eats strategy for lunch. You can have the most elaborated and sophisticated strategy, but you are not going to win if your culture and values are not in the right place."
Portfolio
"We always think of our business 25 years from now. Nonetheless, there would be no future if you can't survive in the present: cash is king! You must execute well and seek out efficient management and reinvesting. "
Projects
"We pilot 100% of the time. If you don’t do it you won’t succeed the majority of the time. Piloting gives you the opportunity to learn from your own mistakes. As you pilot, you identify things that didn’t work and fix them for round 2. You improve your execution and become ready to expand. "
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