4. Leadership Results

Do it with Partners, Patience AND Persistence

4.1 Our Point of View

Leadership Results

Leaders looking to generate results should:

Focus on delivering results, allowing themselves to iterate, learn and pivot, and leverage partners, while approaching goals with patience and persistence
Need to roll up their sleeves and execute on their ideas by leveraging partners and teams with win-win-win strategies that allow them to advance flexibly and systematically towards their goals
Need to utilize the latest digital tools to accelerate Both Discipline AND Flexibility in order to assure that operational excellence drives Transformational Innovation

What is the benefit of it?

Accelerate results by building win-win strategies with teams and partners across the value chain
Learn from multiple test and iterations or their ideas without loosing the focus on the end goal
Capture value and create commitment from themselves, their teams and partners

What is the cost if you don´t embrace this?

Get stuck on planning without real results generation
Spend time and effort on ideas that won´t have the expected outcome
Loose credibility and teams by not delivering on their vision, objectives and targets

Key Takeaway: Leaders accelerate and magnify results by staying focus on the final goal while also being open to test, learn, and pivot, leveraging the most inclusive teams and partners

4.2 Global Examples

International leaders and their experience in Leadership Results

Gary Vaynerchuk

Entrepreneur, Author

Description: Gary Vaynerchuk is a Belarusian-American entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines. He now acts as the chairman of New York-based communications company VaynerX and as CEO of VaynerX subsidiary VaynerMedia.

Key Insight: Not having a strategy could be a vulnerability but, for entrepreneurs, going through rapid iterations and fast failure gives them better preparedness to succeed than spending extensive time on planning

Kim Perell

Chief Executive Officer, Amobee

Description: Perell is best known as the former CEO of Amobee, a subsidiary of Singtel. She is also known for her work at Xdrive, a tech startup. Perell joined Xdrive Technology when she was 22 and was promoted to Director of Marketing and Sales during her first year. Perell later founded Frontline Direct in 2003 which was focused on marketing. She sold Frontline to Adconion Media Group, after which the two merged to form Adconion Direct. Perell remained as CEO after the merger and became the first woman appointed to the board.

In 2014, Adconion Direct was bought by Amobee. Perell was named President of Amobee and later promoted to CEO in December 2016. Perell is also a startup mentor for women entrepreneurs.

Key Insight: The path to success is not a linear graph. It includes squiggly lines where the leader goes through multiple trials and tribulations while approaching their goals.

Neil Patel

Entrepreneur

Description: Neil Patel is an American entrepreneur and the founder of companies like KISSmetrics and Crazy Egg. He also runs a marketing consulting business and (as per Entrepreneur magazine) has been responsible for creating 100 brilliant companies. He is a self-made millionaire with an approximate net worth of $30M.

Key Insight: Good strategy without good execution could lead to failure. Leaders need to understand that they need to focus on fast execution of their plans with minimum risk.

4.3 Brazilian Examples

Brazilian leaders and their experience in Journey Maps, Execution & Results

Eduardo Diogo

CFO, Sebrae Nacional

Renata Zanuto

Co Head, Cubo

Carolina Strobel

Partner and COO, Redpoint eventures

Description: Eduardo Diogo holds a Master's in Leadership from Georgetown University and has many years of experience in leadership positions in prestigious institutions such as CONSAD, the World Bank Group, and Sebrae Nacional that have allowed him to understand how true leadership results can be obtained.

Description: Renata has built a community of 350+ startups at CUBO, that, in 2020, had more than BRL 4.4B in revenues, raised more than BRL 1.0B with investors and employed more than 10k people

Description: Carolina Strobel's 20+ years of experience in tech investing, business building and digital transformation projects has led her to become a recognized digital advisor and board member of numerous organizations

Key insight: Leadership is much more than conceptualization. As you move forward in implementation, every step will give you a new perspective, so you will have to do all required adjustments to succeed.

Key Insight: Leaders must be able to read and understand their surrounding ecosystems and players, and be able to orchestrate this information to adapt and generate fulfilling results

Key insight: Leaders should make very detailed plans for each step of the way and execute with optimism. Nonetheless, they must realize they do not know it all and that initial plans may vary. They should be passionate about what they are doing, but not necessarily the way they are doing it. Change should be seen as a big opportunity in their journey to success.

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