3.1 Vision
Do Bigger, Bolder and Better Things AND do it with Purpose
3.1.1 Our Point of View
3.1.1 Our Point of View
Vision
Leaders with a compelling vision:
Need to embrace Both the Present AND the Future, in order to create more excitement, engagement, purpose, commitment & collaboration
Need to demonstrate Both Confidence AND Opportunism in order to lead an energized & Entrepreneurial Culture with more Value Creation & Capture for all
Make a big difference and create sustainable impact
Engage individuals all across the world
Enroll the teams to help them make their vision real
Have no choice but to wake up every morning to get to that goal
What is the benefit of it?
What is the benefit of it?
Increase the probability of attracting and motivating the right people to invest in your purposeful vision
Have clear guidance to make the right decisions and prioritize available resources
What is the cost if you don't embrace this?
What is the cost if you don't embrace this?
Lose focus from people surrounding you who end up on random projects that do not add up to a broader vision
Lack clarity of where to go or a plan to follow and little shared meaning in the activities you choose to pursue
Key Takeaway: A clear AND a compelling shared vision and purpose helps leaders to set their North Star, creating bigger and more impactful results and engaging others across the journey
3.1.2 Global Examples
3.1.2 Global Examples
International leaders and their experience in Vision
Indra Nooyi
Indra Nooyi
Former CEO, PepsiCo
Description: Nooyi as CEO intended to solve the world's biggest health challenge -- obesity -- by positioning PepsiCo's future portfolio of products based on new health trends and constantly reinventing the products and services.
Key Insight: Cultivate the innovation culture by empowering people to make and try new things even if they fail
John F. Kennedy
John F. Kennedy
President of the United States, 1961
Description: JFK was an American president who was instrumental in forming the United States response to world diplomacy after World War II, advocating peace and harmony and driving the country towards innovation and growth.
He was a visionary leader who believed that for the US to maintain its leadership position in the work it needed to invest in research, innovation & growth.
Key Insight: Leaders need to set ambitious targets, think of what could impact the future, and invest in building capabilities and create opportunities today to tap into future growth.
Elon Musk
Elon Musk
CEO, Tesla
Description: Inspired by his love for video games as a kid he wanted to build products and services that would impact the world at large. He wishes to start a colony on Mars (SpaceX), read the human mind (Neuralink) and be able to convert most of the world to using renewable energy (SolarCity).
Key insight: Lead by the motivation to create a long-lasting impact with bold and risky ideas. He has the vision to make the world a better place to live.
3.1.3 Brazilian Examples
3.1.3 Brazilian Examples
Brazilian Leaders and their experience in Vision
Mauricio Filizola
Mauricio Filizola
CEO, Santa Branca de Empreendimientos Farmaceuticos
Leo Montesanto
Leo Montesanto
CEO, Coffe Mais
Alessandra Andrade
Alessandra Andrade
General Manager, Pateo76
Description: Mauricio Filizola believes his purpose today is the result of a lot of work and self-knowledge: to inspire people and awaken their purpose.
Description: Leo Montesanto believes that having a strong vision is important to avoid the "This is how we've always done it" mentality.
Description: Early in her career, Alessandra Andrade realized how important it was for women to occupy leadership positions. Today, after being the "first" woman in many male-led spaces and with no reference to follow, she is determined to become an inspiration for young women to believe becoming a leader is possible.
Key Insight: Prepare every day in mind, body, and spirit as a way to make better decisions, communicate effectively, and manage with better intuition and understanding.
Key insight: Focus on communicating the purpose of your company as being much more than the bottom line because money is just a byproduct of doing great things.
Key Insight: Be driven by purpose rather than ambition.
3.1.4 Assessment
3.1.4 Assessment
The Self-Assessment will help you measure "Where you are today" and "Where you want to be in the future."
3.1.5 Reflections
3.1.5 Reflections
Based on what you've reviewed, make sure to reflect upon the following questions:
3.1.6 Library
3.1.6 Library
Review and Learn additional content on Vision
HBR: Building a Unifying Vision.
Why the secret to success is setting the right goals - John Doerr.
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