2.1.1.1 Our Point of View
2.1.1.1 Our Point of View
Transparency is the quality of operating in an open way without secrets. It implies open communication -- sharing the good and the bad -- as well as accountability. Transparency fosters greater employee engagement, well managed expectations, and improved employee performance.
Right Behaviors
Right Behaviors
Share complete information and data
Have an open communication with employees, customers, and partners and be open to feedback
Be self-accountable for, and own up to, business results and behavior
Wrong Behaviors
Wrong Behaviors
Do not sugarcoat or hide facts to customers, investors, or partners
Do not isolate yourself and create different streams of communication
Do not evade accountability
Yvon Chouinard
Yvon Chouinard
Transparent Leader
Transparent Leader
Former CEO, Patagonia
Yvon Chouinard, founder of Patagonia, led the company for more than 40 years by example.
One of the many transparent initiatives he took was the Footprint Chronicles, where the company showcased the environmental impacts and manufacturing processes of all their merchandise.
They created a campaign for customers by asking them to think twice before they buy anything.
Mark Zuckerber
Mark Zuckerber
Less Transparent Leader
Less Transparent Leader
CEO, Facebook (META)
Marc Zuckerberg the founder of Facebook has consistently been accused of lack of transparency and misuse of data.
While Zuckerberg's company has consistently maintained that its users maintain good control over their data, the 2018 Corporate Accountability Index determined that Facebook's disclosure of how it uses data falls below the disclosure rate of its US peers, which was a low rate to begin with.
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