2.1 Ethics & Behaviors
Do the Right Thing AND right things will follow
2.1.1 Our Point of View
Ethics & Behaviors
Leaders who demonstrate exemplary Ethics & Behaviors:
Must adopt ethics that make them Both Trusted AND Respected in order to build loyalty and genuine support from a wide range of constituencies.
Have a clear view of right and wrong which allows them to see solutions with fewer complications.
Worry less about the consequences of their decisions because they are faithful to their values.
Grow an organization where they can trust that every person will do the right thing and support each other.
Surround themselves with ethical teams and partners promoting collaboration and success.
What is the benefit of this?
Have a clear view of right and wrong to see solutions with fewer complications and worry less about the consequences of your decisions.
Grow an organization where you can trust that every person will do the right thing and support each other.
What is the cost if you don´t embrace this?
Decrease chances of gaining respect and trust from others.
Make bad decisions that will erode support for the leader and can lead to financial losses and legal problems.
Key Takeaway: Ethical leaders do the right thing even in the most difficult situations, which allows them to build mutual trust and respect around their teams & partners.
Key Takeaway: Ethical leaders do the right thing even in the most difficult situations, which allows them to build mutual trust and respect around their teams & partners.
2.1.2 Ethics & Behaviors
2.1.2 Ethics & Behaviors
Selected Ethics & Behaviors Global Examples
2.1.3 Brazilian Examples
Brazilian Leaders and their experience in Ethics & Behaviors
Fernando Musa
Former CEO, Braskem SA
Leo Montesanto
CEO, Coffe Mais
Luiz Collier
General Manager, Liberty Coca Cola NY
Description: Fernando Musa is currently serving as a senior advisor and board member for Advent International, Bain & Company, Oxiteno, Abiquim, and World Plastics Council among others. He is the founder of MGDK (acquired by Monitor), was Managing Partner at Monitor Group, VP of Planning & Integration at Quattor, and CEO of Brasken.
Description: Leonardo is a third-generation entrepreneur who now leads his family business Montesanto Tavares, which is one of the largest coffee-producing and exporting groups in Brazil for over the last 70 years. He is the founder of Coffee++ which is a virtual store that aims to connect the producer of super-specialty coffees and consumers in Brazil.
Description: Luiz is an experienced professional with 10+ years of leadership experience. He currently works in bottling operations of Coca-Cola and Kirin and has succeeded in transforming businesses by fostering highly effective organizational cultures and forming international alliances to support strategic planning objectives.
Key Insight: Respect stakeholders and always show ethical behaviors to get business success.
Key Insight: Respect is earned with hard work that leads to demonstrable results.
Key Insight: Respect for leadership is built on the foundation of exemplary behavior and real success – not a job title
2.1.4 Self-Assessment
2.1.4 Self-Assessment
The Self-Assessment will help you measure Where you are today and Where you want to be in the future.
2.1.5 Reflections
2.1.5 Reflections
Based on what you've reviewed, make sure to reflect upon the following questions:
2.1.6 Library
2.1.6 Library
Review and Learn additional content on Ethics & Behaviors
Council Post: Five Ways To Be An Ethical Leader.
How to Be a Leader Who Stays True to Their Ethics.
The Infinite Game explores leadership choices & guidelines to implement an "infinite game" plan.
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