2.1.1.1 Our Point of View
2.1.1.1 Our Point of View
Trust is the firm belief on the character, ability, strength, or truth of someone or something. Based on studies, trust promotes employee engagement & wellness, reduces customer defections, and is correlated with high market value.
Right Behaviors
Right Behaviors
Be trustworthy to your partners
Extend trust abundantly to those who’ve earned it and conditionally to those who are still earning it
Disclose, reveal, and validate expectations
Meet issues head-on and address the tough stuff directly
Wrong Behaviors
Wrong Behaviors
Do not break the trust of your partners
Do not withhold trust
Do not leave expectations unclear or undefined
Do not manipulate or have hidden agendas
Howard Schultz
Howard Schultz
Trusted Leader
Trusted Leader
Former CEO, Starbucks
Howard Schultz served as the chairman and chief executive officer of the Starbucks Coffee Company from 1986 to 2000, and then again from 2008 to 2017.
He came into the limelight for his great leadership in making Starbucks the largest coffeehouse in the world with more than 20,000 locations.
He was a leader who ensured trust and took care of his employees. He anchors much of his leadership to trust and believes that leaders must make investments in the "reservoir of trust" for all.
Elizabeth Holmes
Elizabeth Holmes
Untrusted Leader
Untrusted Leader
Founder, Theranos
Elizabeth Holmes was the founder of Theranos, a now-defunct health technology company. The company claimed to have revolutionized blood testing by developing testing methods that could use surprisingly small volumes of blood, such as samples from a finger prick.
By 2015, Forbes had named Holmes the youngest and wealthiest self-made female billionaire in America on the basis of a $9-billion valuation of her company. Soon after that, it became apparent that the company's technology was largely useless. Despite the technology's failings, the company lied about test results and overstated company performance to its investors. Fortune Magazine profiled her in its feature article, "The World's 19 Most Disappointing Leaders."
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